Comparative market analysis
Comparable properties, location, condition and competition to support your market positioning.
Hugo Domingues · StoryHome
The right support for each property decision.
Selling, buying, investment and team development. A structured service adapted to your goals and the property.
01
For property owners
From pricing to handing over the keys, with one point of contact throughout.
Sales strategy and plan
Goals, timing, target buyers and a marketing plan tailored to the property.
Preparation and presentation
Presentation advice, practical improvements and clearly labelled visual simulations where appropriate.
Photography, video and presentation
Organisation of marketing materials, using specialist professionals where needed and as agreed.
Marketing and professional network
Promotion through agreed channels and contact with relevant advisors and prospective buyers.
Buyer qualification and viewings
Understanding buyers’ needs and readiness, arranging appointments and accompanying viewings.
Offers, negotiation and reporting
Comparing price and conditions, managing negotiation and reporting on marketing progress.
Documentation and completion
Organising the file and coordinating with the brokerage and other professionals through to completion.
02
For buyers
A search based on your needs, careful shortlisting and support at each decision.
Defining your search
Needs, locations, budget, timing and requirements to focus the search.
Property search and shortlisting
Market research and contact with other brokerages, subject to availability, criteria and cooperation.
Viewings and comparisons
Arranging viewings, recording questions and comparing location, condition, price and running costs.
Offer analysis and negotiation
Reviewing the asking price, preparing offers and negotiating purchase conditions.
Document checks and coordination
Gathering and cross-checking information, identifying questions and liaising with qualified legal or technical support.
Support through to completion
Coordinating timing, documents, financing and handover as agreed.
03
Investment, land and projects
Commercial analysis of assets and scenarios with explicit assumptions.
Property investment analysis
Purchase, renovation, sale or rental scenarios, considering costs, indicative returns and risks.
Land and approved-project studies
Commercial review of available documents, comparable analysis and scenarios for selling land or completed homes.
Renovation and value potential
Commercial assessment of improvement options and coordination with architects or technical specialists where needed.
Rental strategy
Positioning, market-rent analysis and preparation for marketing, with scope agreed individually.
04
StoryHome and professional development
Leadership experience applied to work organisation and the quality of property services.
Sales and real estate management training
Training and guidance for advisors and teams on qualification, listings, negotiation and sales organisation.
Team leadership and support
Setting goals, developing working methods and improving client support within StoryHome.
Scope and fees
A clear proposal before you proceed.
Included services, fees, VAT, duration, contract terms and any production or third-party costs are presented and agreed in writing, based on the property and the work required.
A comparative market study is a commercial analysis. Certified valuations, inspections, designs, legal and tax advice and credit intermediation, where needed, are provided by qualified professionals or authorised entities. My role includes organising information and coordinating the parties within the agreed scope.
Tell me what you need